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CANARY ISLANDS AWARDED BY THE NATIONAL ASSOCIATION OF MARKETING

Marketing Association of Spain has given the award for the best season in Class Institutions Campaign "We share our fortune. Say No To Winter Blues ", launched last winter by the Ministry of Tourism, Government of the Canary Islands.

The jury decided to award originality Campaign Canary Islands when the first destination that wants to share his fortune with the rest of Europe inviting them to combat this kind of winter blues called "Winter blues" in the archipelago. The jury also wanted to highlight the distinctive positioning of the Islands at the time to promote tourism and volunteer work, with a near post, has become the best spokesmen for the land beyond our borders.

The Minister of Tourism, Rita Martin, has been commissioned to collect the award from the Association of Marketing at a ceremony held today in Madrid.

National Marketing Awards are prizes awarded by the Marketing Association of Spain and that distinguish those marketing strategies that stand for innovation and the tangible results, according to the organization. This award is voted on and chosen by a jury of prestigious professionals in the industry. More information

www.estoesmkt.com Jury President:
• Marcos de Quinto - President of Coca-Cola
Panelists:
• Paul Alzugaray - President Shackleton
• Gonzalo Brujó - CEO Interbrand
• Alejandro Vicente - General Director Advertising Editorial Unit
• Luis María Huete - IESE Business School professor
• Carmen Bosch - Advertising & Events Manager Audi
• Javier Rodriguez Zapatero - Director General Google Spain
• Buceta Nativity - General Manager Marketing Association of Spain
• José Carlos Gutiérrez - President AEDEMO
• Juan Carlos Fernández - Director of Consumer Online Microsoft
• Rosa Pascual - Director General GfK EMER Ad Hock Research
• Miguel Otero - Director General of Brands Forum
• Alma Miller - Director of Marketing for Spain and Portugal of BBVA
• Joseph Luis Munuera - English Association President Academic and Professional Marketing
• David Torrejón - Ad Director
• José María Cubillo - Academic Area Marketing Director

A campaign with numerous awards

The award given by the Marketing Association of Spain comes to join others already received by the campaign, launched by the Ministry of Tourism, Government of the Canaries for winter tourism promotion.

Among them is awarded to the best booth at the prestigious world's fair held in London, World Travel Market, the award for best campaign given by the German readers of the newspaper Berliner Morgenpost, the received in the English tourism fair, FITUR, recognizing the area of \u200b\u200bthe Islands as the best of the show, and the prize for the best season of January Magazine Creative Strategies, recognizing our "Share your wealth. Say No to Winter Blues "Canary Islands.

After the winter season, Canary Islands still has canaries volunteers to reach out to the tourist promotion for the summer, through the campaign "fortunate encounter" aimed at mainland tourists, and this week, island with the campaign "I'm staying", which encourages own canaries for the summer in the archipelago.

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