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SAY NO TO WINTER BLUES, THE BETTER CAMPAIGN

The English Association of Advertisers Canarian campaign awards in categories of Effective Business Communication and special category of best international campaign


SAY NO TO WINTER BLUES, THE BETTER CAMPAIGN

With these two new awards, "We share our fortune. Say No To Winter Blues "has 10 awards for best tourism promotion campaign

The tourism promotion campaign launched by the Ministry of Tourism, Government of the Canary Islands in 2009," We share our fortune. Say No To Winter Blues ", has once again been recognized by professionals in the advertising, marketing communication and in the Great Night of Advertising Effectiveness, held yesterday in Madrid.

The English Association of Advertisers, organizer of the XII Edition of the Effectiveness Awards, awarded two prizes Canary Islands, one of them in recognition of the effectiveness of the communication Commercial and other, to the best international campaign, competing in this event with advertisers and brands such as Diesel, Pepsi, Magnum and Corona. The Deputy Minister of Tourism, Government of Canarias, Yolanda Perdomo, was responsible for collecting both awards. Also, the agency DDB, which created the campaign in the Canaries, was named Creative Agency of the Year.

The jury wanted to reward originality and a different campaign, Canary Islands when the first destination that comes to share his fortune, inviting the kind of combat winter blues called "Winter blues" in the archipelago. The jury praised also the effective management of a campaign that has crossed borders.

With these two new awards,
awards campaign gets 10 months before receiving the Award of the National Association of Marketing, 6 awards at the Festival of Advertising Communication Iberomaericano Sun - being the most awarded campaign in the Festival, and M & M Prize Award.

GREAT NIGHT OF THE EFFECTIVENESS

12 issues, 601 advertisers, more than 100 judges, 282 agencies and 357 winners are the data that the Awards for Effective Business Communication one of the most prestigious sector advertising, communication and marketing. The

Effectiveness Awards in 1997 were born to answer a common need in the advertising industry: to recognize the contribution of communication to achieve business objectives of advertisers. Driven by the English Association of Advertisers, Effectiveness Awards are a clear differentiator, reward and recognize good work team of the advertiser and agency.

The Effectiveness Awards are the only awards in Spain focusing on results achieved through the action of the communication and place Effectiveness as authentic to the advertising business.

The jury in this twelfth edition has been comprised of:

Jose Maria Mendizabal Paca
Pikolín CEO Shipyards, Director of Advertising, Sponsorship and Image
Caja Madrid Luis Gomez, Director of Marketing and Brand Management
Iberdrola Alfonso González, Director of Strategic Planning Media
Arena Fran López, Director of Marketing and Trade Group Marketing
Eduardo Calvo Madinaveitia, Director General Felipe Martín
Zenithmedia Technical, Marketing and Advertising Banesto
Miquel Mas Tiempo BBDO CEO
Juan Rocamora, Chairman Euro RSCG Worldwide CEO Asia Pacific Region and Euro RSCG Worldwide
Southern European Region Guillermo Viglione, President César Vacchiano
Dimension, President of Grupo Consultores



More information
http://www.premioseficacia.com/

Courtesy The Journal of Advertising.